The innovations and technology grow day by day. SEO was so simple 15 years before, but today SEO is so advanced, you must know the changes or hire a valuable web design company whose not only creates a responsive site, also do some SEO strategies for your business.
Here are some points we gather for you:
As Google continues to acquire massive amounts of data on people, search history, purchase history and so on, it will also continue to try and provide better-personalized results. This has been and will continue to be more of a problem for SEOs because Google is displaying different results to individual people even if they are not signed into Google.
If you are signed into Google, Google personalizes your search results based on your web history. If you are signed out, Google personalizes your search results based on past search information linked to your browser using cookies.
Other factors are starting to create more personalized search results as well, such as whether or not you have clicked the Google +1 button on a listing while searching. More recently, Google+ posts are now being integrated into search results and based on your Google+ circle/friends you may see more personalized results.
This personalization will continue to grow more complex, and that is why SEOs must think carefully about how this will change the search engine optimization game.
It’s no new news that Google has made massive changes to the search results based on your location. Organic search results used to be pretty simple, but now depending on where your life, you will see local listings related to your search term integrated seamlessly into the search results.
This is why it is important to optimize your website for local keywords and take advantage of excellent services such as Google Places, Yelp and so on to enhance the amount of local traffic you receive.
SEOs need to keep local search in mind every time they optimize a website and also when they create a search engine marketing campaign. Localization will continue to gain ground because it provides better and more personalized results for the end user.
The big buzz for the last couple of years has been the incredible growth of social media and its effect on the SEO world. Growing evidence is mounting that political votes and signals are affecting rankings directly and it is likely Google will continue to put significant emphasis on social media as a way to determine the authority of a site.
Web sites and SEOs start building brands, not just backlinks. You must then build a community around your brand and encourage interaction on various social media platforms such as Twitter and Facebook.
The stronger your brand and more active the community around, the more social mentions and votes you will get, which can help you stay on top in the rankings.